Drone Light Labs

Drone Light Labs, founded in 2017, is supporting the Amsterdam-based artists of Studio DRIFT with the production of one of their world-famous aerial installations, Franchise Freedom.

“Unmanned Valley provides us with the ideal testing environment where we can let our creativity run wild.”

Franchise Freedom is inspired by nature and uses a specially developed algorithm that simulates the flight behaviour of starlings. Hundreds of drones are used to simulate an artificial swarm, symbolising the concept (or illusion) of freedom that the individual has within the safe confines of the group.

Some performances
Miami 2017
Burning Man 2018
Amsterdam 2018
Nasa Kennedy Space Centre 2019
Beverly Hills 2019
Al Ula UNESCO World Heritage Site 2020
Rotterdam 2020